Agis Zorgverzekeringen - Only for 18 years and older... (Netherlands)

The main objective of Agis (health insurance company) was to grow the total young customers through the TakerCareNow! campaign.

Agis Zorgverzekeringen – Only for 18 years and older... (Netherlands)

Agency name: Downtown Actiemarketing Client name: Agis Zorgverzekeringen Category: Digital Communication

BACKGROUND

In Holland, when you become 18 years old, you have to take care of your own health insurance (reaction from the average kid: “Yeaaah, very interesting, who cares...”)

So every year-end competition is enormous when all insurance companies try to convince youngsters to switch to their brand with specific offerings and big premiums.

Our offering was good: TakeCareNow! is Agis Zorgverkeringen's package for youngsters. Available online, advantages include:

  • As low as € 84.85...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands