Youku Tudou: Little Apple – Global Digital Campaign
Agency: Prodigee Media, Malaysia
The summary statement
PROBLEM: Hugely successful Chinese brand "Little Apple" not given international recognition. OBJECTIVE: WebTVAsia to create global awareness for "Little Apple".
The media entertainment scene in China has blossomed in recent years. Unfortunately, successful Chinese brands hasn't always been given the international recognition they deserve. "Little Apple" is a great example where despite being the number 1 song in China, it was unknown to the outside world. In July 2014, Youku Tudou Inc. engages WebTVAsia with the mission of creating global awareness for the...