Agency: Wunderman Guangzhou, China
Bottled water is the most generic of all categories. How could Watson's Water create repeat purchase and loyalty and deliver a way to engage consumers in a category with hundreds of competitors?
We built an entire CRM redemption system from the ground up, using QR codes printed on Watson's Water products for collection & redemption of points, encouraging consumers to participate in future promotions and repeat purchase of Watson's products.
This included both front end consumer-facing communications as well as a back end management tool.
We called it the Watson's Ice House, an engaging digital destination inspired by nostalgic Hong Kong cafes, Watson's city of origin.