United Airlines: Terracotta Warrior

This case study describes how United Airlines drove awareness about new direct flights between Xian in China and San Francisco using the Terracotta Warriors.

United Airlines: Terracotta Warrior

Brand: United AirlinesAgency: Wunderman Shanghai

Summary

Challenge:

How to drive awareness for the new Xian to San Francisco route amongst Chinese consumers on a shoestring budget?

Solution:

We went the celebrity route and...