Unilever Vietnam: Vaseline sun dress project

This case study describes how Vaseline in Vietnam used a digitally activated campaign to achieve transformational business results in the face of a serious business challenge.

Unilever Vietnam: Vaseline sun dress project

Company: OgilvyOne Worldwide VietnamCountry: VietnamCategory: Event or Experiential and Product Launch or Re Launch

The summary statement

Changing the way that Vietnamese women dress under the sun

The most effective marketing achieves transformational business results in the face of a serious business challenge. In 2013; Ogilvy Vietnam was approached by Vaseline with a "challenge-laden" brief:

  • The body care category was growing; but their brand was not, and they faced extremely tough competition from Nivea; who was rapidly gaining share*.
  • Market growth in this sector thrives on innovation....

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