Unilever: Magnum Pints Launch

Agency: Jack Morton Worldwide, Singapore

The Summary Statement

Magnum has been long known as the as a slice of decadent indulgence, conveniently consumed from a stick.

So when Singapore was tasked as the first Asian market to launch the first Magnum pint, we knew we needed to focus on what it was that made the new Magnum pint different from any other - our crackable chocolate shell that were made to be broken.

We brought #MadeToBeBroken to life through an immersive launch experience that delighted and rewarded members of the media, influencers and consumers through a series of decadent...

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