Rexona Women: 1 commitment
Agency: Mindshare ThailandClient: Unilever Thai Trading
The summary statement
Rexona Women tapped into the Thai women's mentality to help them keep their goals top of mind – delivering the brand's "DO:MORE" proposition, while providing a personalized, relevant message from a supportive voice.
Campaign strategy
The goal for Rexona was to land their new "DO:MORE" proposition in Thailand and to highlight the product technology 'microcapsules' – longer-lasting protection that is delivered by fragrance bursts which are released when friction is generated. The more you move, the more it protects.
While "DO:MORE" is meant to...