Pears: Happy Baby Learning Centre

Agency: Geometry Global Sri Lanka
Client: Unilever Sri Lanka

The summary statement

"Happy Babies Learn More" goes beyond the parameters of a marketing campaign. Our efforts to promote the brand's promise coexisted with our moral responsibility to our country's wellbeing, which acted as the foundation of the campaign till the very end. Our primary objective was to find a way to truly help new mother's get the right knowledge they needed to bring their children up the right way, thereby contributing to our country's future on a long term basis. We set out to enlighten this generation of mothers in the hopes of being a part of a larger, more redefining cause that would directly play a pivotal role in the nurturing our country's future generations. We believe that our cause was just and should be used to communicate the importance of giving back to society while creating a better tomorrow for our world and its people.

Campaign strategy