Agency: Wizcraft India
Campaign Objective
- Redefine itself within the broad perspective of style and beauty while still retaining its communication as the preferred brand of the stars.
- To celebrate the leading ladies of Bollywood, while differentiating it from other Awards Events.
- Create a property that would be aspirational and classy, yet not be too niche so it would attract viewership from the brand's middle class & B-town female target group.
Campaign Strategy
- To meet the objectives, we created an Awards event that honoured the leading ladies of Bollywood; recognizing their talent through the portrayal of their characters in films....