Hindustan Unilever: The story of an unborn child - Chamki

This case study describes how Lifebuoy, a Unilever soap brand in India, tried to educate people about the importance of using soap to wash hands, linking good hygiene to a reduction in child mortality.

Hindustan Unilever: The story of an unborn child - Chamki

Brand: Hindustan Unilever Agency: PHD India Creative agency: MullenLowe Group

The Summary Statement

In 2015, true to its essence of a life saver, Lifebuoy wanted to reach out to and educate the larger

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