Hada Labo: Gamifying Hada Labo's 10th anniversary

Hada Labo, a skincare brand, increased sales in Malaysia by releasing a music video cum virtual game show.

The Summary Statement

While the overall skincare market was in a steady decline in the middle of a pandemic, Hada Labo did the impossible by achieving the highest sales growth of 12.9% against other competitors, pushing the brand up to the no.2 positionin the market. This was made possible, all thanks to the creative ingenuity of Astro Media Solutions that curated relevant, engaging digital content to stimulate consumer interest. With a strong understanding of consumer insight, we took advantage of consumers' rising digital consumption across Astro's digital sites and social media platforms during the lockdown to...

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