Gone in less than 20 minutes!

Volkswagen, a car brand, sold twelve cars in 20 minutes in Malaysia thanks to a partnership with e-commerce giant Lazada.

Agency: PHD Media, Malaysia

The Summary Statement

Faced with a slow-down in automotive car sales in 2017 and being over-shadowed by dominant Japanese car markets like Toyota and Honda; VW was not able to win during heavy car sales period. To win, VW needed...