Godrej Security Solutions: Godrej Myth-O-Logic

This case study explains how Godrej Security Solutions, a leading Indian provider of home safes, set out to overturn old myths about spirits and show how important home security is.

Godrej Security Solutions: Godrej Myth-O-Logic

Brand: Godrej Security SolutionsAgency: Hungama Digital Services India

A Summary Statement

Godrej Security Solutions is a leader in the home safes category in India with close to 80% market share. Yet penetration of home safes as a category in India is less than 2.5%. Through a lot of audits and surveys conducted by the brand, what emerged was that most Indians still believe in age old traditional myths like 'hanging a lemon and 7 chillies' outside the main door would ward off evil spirits. A part of modern India did not find...

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