Free a Girl India: School for Justice

The Free a Girl Movement, a relief organisation dedicated to freeing young girls from forced prostitution, launched social media activations and workshops for victims to spread awareness about the movement in India.

Agency: FleishmanHillard, India

Summary

Free a Girl, an international organization, aimed to launch its new initiative of 'School for Justice', to tackle the problem of impunity around child prostitution. FleishmanHillard was appointed to develop and rollout the India program. We were tasked to support Free a Girl India and launch the 'School for Justice' – a first-ever initiative that educate girls rescued from child prostitution to become lawyers and public prosecutors. This included strategizing an integrated PR campaign, internal and external communications and end-to-end campaign management.The launch strategy included...

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