Agency: Entropia, Malaysia

Summary Statement

To keep our consumers loyal to Wonda, it was critical to present them with reasons they should keep returning, and hence Wonda had always made it a point to be differentiated in the way that we communicate to or reward our brand loyalists. Having said that, even with the most unique marketing ideas, consumers often are just looking for the best deals. But we know that if we can truly forge a personal connection with a customer, it will make for a much deeper and longer-lasting relationship that won't be undone by a mere price change. After a fantastic run in year 2017, we wanted to have a personal touch to thank our loyal fans for their support throughout the year.

We discovered the introduction of PosLaju EziBox, a service which enabled customers to pick up their parcels at 24/7 parcel lockers. The service that was meant to be facilitating customers' e-commerce needs, we reengineered it to be an exciting platform to reward our customers! Next, we pooled together search and listening trends for what would excite these hardcore coffee lovers.

We discovered that our recently launched limited edition coffee range – Colombian Coffee, Brazilian Coffee and Indonesian Mandheling Coffee were the most desired. With this insight, we launched a unique initiative – Wonda Coffee rewarded loyal fans with exclusive Wonda Coffee gift boxes, powered by the newly launched service of Poslaju EziBox. Wonda Coffee launched the initiative of #WondaCoffee and #Ezibox with a series of phased to market approaches. Total buzz generated on Facebook was unprecedented. In a span of 10 days, we managed to garner 82,131 counts on organic reach on Facebook!

Campaign Strategy