DBS: The future of finance delivered

DBS, a bank, promoted its iWealth app in Hong Kong during the COVID-19 pandemic with its campaign The Future of Finance Delivered.

Summary Statement

During a time of uncertainty brought by Covid-19 and shifts in consumer behaviours, DBS swiftly responded in a campaign "The Future of Finance Delivered". The campaign generated awareness of DBS' latest digital innovation, DBS iWealth app - the First Fully Virtual Wealth Management Account Opening in Hong Kong. Using an innovative data driven approach of API technology, DBS became the first bank to leverage real-time data from live FX and stock market exchanges to advertise in Hong Kong.After a long and arduous search for the right partner who could provide real-time Forex and Stock market data,...

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