Agency: Jagran Solutions (A unit of Jagran Prakashan Ltd), India

Campaign Summary

As it's been rightly said, "It's never too early to encourage healthy oral hygiene for children", understanding this habitual nag, Dabur India Ltd, took this initiative to reach to the kids through a school contact program connecting more than 1600 schools was conducted in 9 states in India.

To address this mammoth task of improving Oral Health, the campaign DRTP- Dental Brigade was created. The campaign was aimed at improving oral health in the country with a special focus towards school children.

Campaign Strategy

Dabur Red Paste, leading natural toothpaste brand from the House of Dabur - felt the need of contributing towards improving Oral Health in the country with a special focus on school children.

The core objective of this project was to highlight & demonstrate the significance of oral health in the society plus educating the school children on Ayurvedic remedies to ensure overall health and well- being.

Campaign Concept