Blood Donors India: Strangers helping Strangers

Blood Donors India, a blood donor network, launched a platform on Twitter that allowed people in India to tweet their request and receive an instant response from those closest to them, bridging the gap between blood donors and recipients.

Agency: The Social Street, India

Campaign Strategy

India’s population of over 512 billion puts a huge strain on the blood donation facilities – people who need blood are not always able to connect in time with people who are willing to donate blood, leading to a massive shortage of availability. While there are various provisions such as blood banks and helplines that exist, there is a pressing need to bridge the gap between donors and recipients.

The need of the hour was to create a platform where one could effectively and instantly seek help. This platform needed to have...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands