AIS: Happy New Year

This case study describes how Thailand's leading mobile network solution provider, Mobile Telecommunications Advanced Info Service (AIS), used viral video content to create awareness of its offer and position itself ahead of other brands in the same industry.

AIS: Happy New Year

Company: Advanced Info Service (AIS)Country: Thailand

A summary statement

AIS '"Happy New Year 2014" Best Small Budget Campaign Advanced Info Service Plc. Mobile Telecommunications Advanced Info Service Plc (AIS), a player in Thailand's mobile industry successfully launched its consumer-engagement online video content, "Wherever You Are, Our Love Will Find You – Happy New Year 2014". The viral video clips set a global example how Thais can be united during this special season." AIS joined hands with CentralWorld to hold the "AIS 3G Bangkok Countdown" event at the CentralWorld Square. The highlight of the...

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