adidas India: UltraBoostX Launch

Sport retailer adidas launched new women's running shoe UltraBoost X in India by organising a run interspersed with talks and events.

Agency: Jagran Solutions India

Campaign Strategy

The proposition was to:

  • Launch UltraBoost X to local media & influencers as the greatest running shoe specially designed for women
  • Position Ultraboost X as a credible running shoe, communicating key product messaging
  • Drive stand out coverage within target lifestyle & vertical media titles
  • Generate social traction through hero moments which demand to be shared
  • Engage consumers & create extended hype around the shoe
  • Showcase the new dynamic arch as key product takeout

Campaign Concept

UltraBoost X is the greatest running shoe ever designed for women, so we are taking women media &...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands