adidas India: UltraBoostX Launch

Sport retailer adidas launched new women's running shoe UltraBoost X in India by organising a run interspersed with talks and events.

Agency: Jagran Solutions India

Campaign Strategy

The proposition was to:

  • Launch UltraBoost X to local media & influencers as the greatest running shoe specially designed for women
  • Position Ultraboost X as a credible running shoe, communicating key product...