Adani Wilmar Limited: Fortune Foods - Fortune Savours the Brave

Fortune Foods, a supermarket brand, launched an emotional film that showed soldiers receiving home-cooked meals from their mothers to promote its products in India.

Agency: Geometry Encompass, India

The Summary Statement

People who stay away from home miss home food the most. While some have the option to visit often and savour home food, our Jawans (soldiers) who stay the farthest away, miss out on it. Owing to perpetual tensions with neighbours China & Pakistan, the Indian soldiers are always on the edge. Braving incursions and nature's raw harshness overshadows their wish for a peaceful home-cooked-meal with their families. Fortune Foods believes that there is no substitute for home-cooked-food. So, to bring its proposition...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands