Agency: Orion Social Media Malaysia

Strategy

The objective of this campaign is to increase and enhance 7-Eleven Malaysia's presence on social media through tokidoki Planner x Notebook campaign and position itself as a fun, vibrant, and bold brand that continue to appeals to younger target consumers. By doing this, we also aimed to create a top of mind brand awareness amongst fans.

At the same time, we also intend to increase footfall to 7-Eleven Malaysia's outlets through generating more redemption of tokidoki Planner x Notebook that will directly create a positive impact in increasing sales. On top of that, we also launched a simple weekly contest to add excitement and increase the hype to the campaign throughout the campaign period.

Concept

tokidoki Planner x Notebook campaign happened over a course of eight weeks, with weekly contest to add excitement and fun to the campaign. Participants are required to answer simple question each week to be in the running of winning the tokidoki Planner x Notebook apart from through the collection of sticker issuance for redemption. The campaign rewarded 30 winners in total, with 5 winners each week. Winners are announced on a weekly basis to keep the hype and engagement going.