7-Eleven Malaysia: BYO Cup Day 2016

Convenience store chain 7-Eleven enhanced its BYO Cup Day event in Malaysia to last longer and feature more social interactions.

Agency: Orion Social Media Malaysia


Slurpee is a childhood favourite for many Malaysians and hence, this campaign is highly anticipated every year by the Slurpee-lovers. In view of the popular demand, the key strategy for this campaign was formulated with the main objective being – "To celebrate the 7-Eleven Malaysia's birthday with an in-store promotion and social media campaign that centers around the Slurpee drink as it is the 7-Eleven's proprietary product. This year, it will be 2 days on-ground event and 5 days' social media campaign in order to create an even more impactful result in...

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