7-Eleven Malaysia: BYO Cup Day 2016

Convenience store chain 7-Eleven enhanced its BYO Cup Day event in Malaysia to last longer and feature more social interactions.

Agency: Orion Social Media Malaysia

Strategy

Slurpee is a childhood favourite for many Malaysians and hence, this campaign is highly anticipated every year by the Slurpee-lovers. In view of the popular demand, the key strategy for this campaign was form

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