Plugging Into Your Brand's Vitality And Well Being

The author uses the analogy of taking your brand to a health spa to determine its health and vitality.

Plugging Into Your Brand's Vitality and Well-Being

How to ensure that your brand remains vital and in good health

Eric R. Brody Trajectory.

I've always believed that great inspiration and insight comes from seeing things from a different viewpoint, asking new questions and thinking new ideas. Two examples of this 'frame-busting' perspective readily come to mind.

Swatch thought differently about the watch business and developed a point-of-view based on fashion. The Body Shop freed itself from the shackles of 'how the beauty business works' by reconsidering the traditional value proposition and creating a new brandspace built on function rather...

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