Pleasure: Breaking gender stereotypes while riding the world’s No.1 two-wheeler brand to higher success

Sandeep Tiwari

Motor scooter manufacturer, Hero Moto Corp, launched its Pleasure Xtec scooter to a female audience through a digital campaign in India.

Campaign details

Brand: Hero PleasureBrand owner: Hero MotoCorpEntrant company: Zenith - IndiaIdea creation: Zenith IndiaMarket: AsiaSector: AutomotiveMedia channels:Mobile & apps, Social media, Product placement, Newspapers, Online video, Radio & audio...

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