Playtex Apparel, Inc.: Live Models campaign
Deborah MackOverview
The Playtex Cross Your Heart bra, introduced in 1965, was reported to be the company's second best-seller next to the Playtex Eighteen Hour bra. Famous for its ability to "lift...
Playtex Apparel, Inc.: Live Models campaign
The Playtex Cross Your Heart bra, introduced in 1965, was reported to be the company's second best-seller next to the Playtex Eighteen Hour bra.
