Playtex Apparel, Inc.: Live Models campaign

The Playtex Cross Your Heart bra, introduced in 1965, was reported to be the company's second best-seller next to the Playtex Eighteen Hour bra.

Playtex Apparel, Inc.: Live Models campaign

Deborah Mack

Overview

The Playtex Cross Your Heart bra, introduced in 1965, was reported to be the company's second best-seller next to the Playtex Eighteen Hour bra. Famous for its ability to "lift...