Playtech: Promoting responsible gambling through technology

Sherlock Communications, a digital marketing agency, increased online readership, social media shares, and market understanding for Playtech, a sports betting software supplier in Latin America, by creating and circulating thought leadership reports.

The Client

Playtech is the world's largest online gaming and sports betting software supplier, traded on the London Stock Exchange, offering cutting-edge solutions to the industry's leading operators. Since its inception in 1999, Playtech's approach has...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands