Playstation

Neil Hourston

This paper describes the planning for the Sony Playstation's wider branding campaign, 2 years after its launch in 1995 at a time when the market was set to grow beyond the niche gaming fraternity.
Agency: TBWAAuthor: Neil Hourston

Do Not Underestimate the Power of. the PlayStation Brand Campaign

OVERVIEW OF THE PAPER

Short firework life-cycles were an established phenomenon in the games market. Innovation was a given. And consumers - connecting...

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