PlayStation: The Last of Us Part II

A new PlayStation game, The Last of Us Part II, was advertised to the South African gaming market via Spotify, resulting in a high click-through rate and increased sales.

Campaign details

Brand: PlayStation South AfricaLead Agency: Wunderman Thompson South AfricaRegion: EMEA

Strategy

Objectives
  • Promote the gaming title in a unique manner
  • Generate and spread awareness of the title
  • Stimulate engagement
  • Encourage sales of the title...