PlayStation: TfL x PlayStation 5 – London Underground takeover to launch PlayStation 5

PlayStation, a video game brand, partnered with Transport for London, a local government body, to drive mass consumer awareness of the UK launch of the PlayStation 5.

In a Nutshell...

PlayStation UK partnered with Transport for London for a hero execution that drove mass consumer awareness for the UK launch of the PlayStation 5.

A genuine cultural cut-through moment was created by taking the world-renowned London Underground...