Playing to the end game - making strategic choices with complex market dynamics
Y.V.D.V. Prasad, Vivek Bengani and Nayantara Chakravarthi
Looking at the financial services industry, there is a question over how new global entrants, such as ING VYSYA, can stimulate interest.
Playing to the End Game
Making Strategic Choices with Complex Market Dynamics
Y.V.D.V. PrasadING Vysys Life Insurance, India.
Vivek BenganiING Vysys Life Insurance, India.
Nayantara ChakravarthiMulti Dimensions Research, India.
BACKGROUND: THE INSURANCE MARKET...
