Playing to the end game - making strategic choices with complex market dynamics

Looking at the financial services industry, there is a question over how new global entrants, such as ING VYSYA, can stimulate interest.

Playing to the End Game

Making Strategic Choices with Complex Market Dynamics

Y.V.D.V. PrasadING Vysys Life Insurance, India.

Vivek BenganiING Vysys Life Insurance, India.

Nayantara ChakravarthiMulti Dimensions Research, India.

BACKGROUND: THE INSURANCE MARKET...