Playing the Egg game - increased value in the customer experience

John Jennick and Gary Schwartz

Internet bank, Egg, says its aim is to differentiate itself from other banks by helping consumers make informed choices about money.

Playing the Egg game – increased value in the customer experience

John JennickCustomer Experience and Action, Egg, United Kingdom

Gary SchwartzFIRM, United Kingdom

INTRODUCTION

This paper describes how Egg measures the customer experience across key...

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