"Play without limits", PS5 flashes all over the city

China is the second largest game market in the world, but the console game market penetration rate is only 2%. Sony's game console PlayStation 5 was launched in China, hoping to strongly enhance the popularity of its product itself and its ultimate gaming experience.

Case details

Brand: Sony Interactive EntertainmentBrand owner: Sony Interactive EntertainmentMain agency: MediaCom MediaComMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: Gaming IndustryMedia Channels:Glasses-free 3D, OTT Smart TV, Key Opinion...

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