"Play without limits", PS5 flashes all over the city

China is the second largest game market in the world, but the console game market penetration rate is only 2%. Sony's game console PlayStation 5 was launched in China, hoping to strongly enhance the popularity of its product itself and its ultimate gaming experience.

Case details

Brand: Sony Interactive EntertainmentBrand owner: Sony Interactive EntertainmentMain agency: MediaCom MediaComMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: Gaming IndustryMedia Channels: Glasses-free 3D, OTT Smart TV, Key Opinion Leader KOL, Key Opinion Consumer KOC, Website/Micro Website, Mobile & Application APP, Online Display Advertising, Online Video Advertising, Information Feed Advertising, Programmatic Advertising, Targeted Advertising , live broadcast, social media, e-commerce platforms, events, activities & experiencesBudget: 40-50 million

Case Summary

The penetration rate of China's console game market is only 2%, and players are...

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