Play It Forward
The marketing landscape has changed dramatically in recent years. Here's a peek at where it may be headed.
The future of marketing rarely turns out the way we imagine it will. Despite what you may have heard at the dawn of the Internet age, in 2010 we still do not click a button on our remote control to instantly buy products we see on a TV commercial. And marketers of the 1950s would be disappointed to learn that giant calculators have not helped future John Wanamakers figure out which half of their advertising budget is...