Play Alberta: Scared Safe

Play Alberta, a gambling website, decided to scare the public safe in Alberta, Canada, with horror-inspired creative to rank as #1 as the most known gambling website and generate double-digit percentage growth in Gross Gaming Revenue.

Campaign details

Brand: Play Alberta Brand owner: Play Alberta Entrant company: McCannIdea creation: McCann Toronto Market: Canada Sector: Lotteries, casinos, gambling Media channels: Online video, Social media, Television & Connected TV Budget:500k - 1 million...

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