Platform Insights: Pinterest

Provides an overview of the key datapoints that advertisers need to know about Pinterest, spanning investment, consumption and performance insights.
  • Although often referred to as a ‘smaller’ platform, at +23%, Pinterest enjoyed one of the highest Q1 2024 year-on-year ad revenue growth rates among major digital platforms, just behind Meta and Amazon.
  • Pinterest has an audience with high commercial intent: Its advancement in 'shoppability' and AI has also started to reap rewards, with moves into the performance space attracting additional investment.
  • Gen Z is the largest and fastest growing cohort on the platform.
  • Pinterest is associated with trustworthy and quality ads....

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Bray Leino

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