Planning: the challenge of complexity

Anne Benvenuto, executive vice president of strategic services at R/GA, argues that planners need to change the way they and their agencies work.

Planning: the challenge of complexity

Anne Benvenuto

The advertising landscape has changed.

Yawn.

That statement is not so provocative, is it? If you are reading these words, you have probably already heard that one. Actually, you have not just heard all...

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