Planning for what is round the corner: making trend research relevant and useful

Argues that trend research can benefit most companies, that it gives researchers the opportunity to use key contextual insights to help business strategy, but that it places a responsibility on researchers to understand their clients' business issues better.
Planning For What is Round the Corner:   Making Trend Research Relevant and Useful

Richard Atkinson  and  Stuart Armon  2cv



Why should I read any of this?

Because trend research is not simply a step on an already marked path...