Planning for Good: US Account Planning at 25

In this edited report from the American Association of Advertising Agencies' 2008 Account Planning Conference, WARC Online's U.S.
Planning for Good

Planning for Good: US Account Planning at 25

Geoffrey Precourt WARC Online

Twenty-five years ago, when Jay Chiat imported the practice of account planning to the United States, the welcome was not always warm. Account people genuinely seemed...

Not a subscriber?

Schedule your live demo with our team today