Planning for effective outcomes #6: The downfall of media measurement

Hosted by Fergus O’Carroll and featuring Karen Nelson-Field of Amplified Intelligence, this is the seventh and final episode in our series on marketing effectiveness.

Where to listen


04:31 – Assumptions about media. 06:55 – Understanding that not all reach is equal. 11:49 – Creative and its placement.17:35 – ‘70% of the ads...

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