Where to listen
Timestamps
04:31 – Assumptions about media. 06:55 – Understanding that not all reach is equal. 11:49 – Creative and its placement.17:35 – ‘70% of the ads...
Planning for effective outcomes #6: The downfall of media measurement
Hosted by Fergus O’Carroll and featuring Karen Nelson-Field of Amplified Intelligence, this is the seventh and final episode in our series on marketing effectiveness.
