Planning for effective outcomes #1: Setting the scene

The first in a seven-part series on effectiveness hosted by On Strategy’s Fergus O’Carroll. The series kicks off with an interview with James Hurman of Previously Unavailable.

Where to listen


03:52 – The importance of objective setting. 09:48 – Writing effective briefs. 17:15 – Creating work that works. 25:29 – Comms planning.31:41 –...

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