Planet Fitness: United we move

Planet Fitness, an American franchisor and operator of fitness centres, created a free online workout programme to help increase global brand awareness and impressions.

Campaign details

Brand: Planet FitnessBrand owner: Planet FitnessEntrant company: Barkley, Kansas CityIdea creation: Barkley, Kansas City / Planet Fitness, New YorkPR: ICR, New YorkMarket: GlobalSector: SportsMedia channels:Livestreaming, Public relations, Social...