Planet Fitness: United we move

Planet Fitness, an American franchisor and operator of fitness centres, created a free online workout programme to help increase global brand awareness and impressions.

Campaign details

Brand: Planet FitnessBrand owner: Planet FitnessEntrant company: Barkley, Kansas CityIdea creation: Barkley, Kansas City / Planet Fitness, New YorkPR: ICR, New YorkMarket: GlobalSector: SportsMedia channels: Livestreaming, Public relations, Social media, TelevisionBudget: 1 - 3 million

Executive summary

Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. with approximately 13.5 million members and 2,124 stores globally. Its mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating...

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