Plan Canada - Because I am a Girl

Plan Canada, a non-profit set up to promote the interests of girls in the developing world, needed to attract new donors and reposition itself in a competitive charity sector.

Plan Canada – Because I am a Girl

Agency: Wunderkind


Business Results Period (Consecutive Months): July 2009 – June 2010

Start of Advertising/Communication Effort: September 2009

Base Period as a Benchmark: July 2008 – June 2009

Geographic Area Covered: GTA/Ontario; national on specialty TV and select print

Annual Budget Range: $1 million


a) Overall Assessment

Founded in 1937 Foster Parents Plan was a well known and highly respected NGO with over 100K monthly recurring donors and more than $100 million in annual revenues. The organization...

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