Plakkies – KidsRights
Company Name: FHV BBDO
Campaign Title: Plakkies
Client Name: KidsRights
A real and authentic African product with a real and authentic campaign.
Charity fund KidsRights wanted to do more sustainable fundraising. The tradition of handmade flip flops made out of old tires was turned into a high-end fashion product made in a newly built factory near the townships of Durban, South Africa. We named this product Plakkies, Afrikaans for flip flops. For the campaign we signed a local man from the townships as the marketing manager for Plakkies and the face of the...