Plakkies - KidsRights

Campaign for KidsRights, a Dutch charity fund. Plakkies are flip-flops made from old car tyres.

Plakkies – KidsRights

Company Name: FHV BBDO

Country: Netherlands

Campaign Title: Plakkies

Client Name: KidsRights

CAMPAIGN SUMMARY

A real and authentic African product with a real and authentic campaign.

Charity fund KidsRights wanted to do more sustainable fundraising. The tradition of handmade flip flops made out of old tires was turned into a high-end fashion product made in a newly built factory near the townships of Durban, South Africa. We named this product Plakkies, Afrikaans for flip flops. For the campaign we signed a local man from the townships as the marketing manager for Plakkies and the face of the...

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