Pizza Hut (UK) - 4ForAll

As this short account shows, by introducing 4forAll, four mini pizzas in one, Pizza Hut created the first edible pizza game.
  

Pizza Hut (UK) – 4ForAll

Campaign Title 4forAllBrand Pizza HutCategory A10 Retailers & Mail Order Medal SilverAgency Elvis Communications

SUMMARY

By introducing 4forAll, 4 mini pizzas in one, Pizza Hut created the first edible pizza game. In restaurants customers were served a spinner and scratch card with their pizza and for deliveries the goodies arrived with the pizza. The aim was to take turns spinning to decide which square to eat next, and to find out which square on the scratch card revealed a fun challenge, a forfeit...

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