Pizza Hut: The rise of female players, Pizza Hut surprises the world's first mobile game with zero budget

Pizza Hut and the world's first mobile game King Glory, launched the Pizza Hut customized Little Chef Skin in 2016. Due to various reasons, the actual holding of this skin is too low. Pizza Hut hopes to reactivate by tapping the new value of Little Chef's skin. This high-quality asset helps accumulate brand and business.

Case details

Brand: Pizza Hut

Brand owner: Yum China

Main Agency: Mindset China

Put on the market: Shanghai

Delivery time: October 10, 2019-October 28, 2019

Industry: Catering

Media channels: social media, short video platforms, video platforms

Case summary

Pizza Hut...