Pizza Hut: The Olympic event that attracts the attention of the whole people, the moment of victory

In the post-epidemic era, Pizza Hut, an unofficial partner of the Olympics, hopes to find a new way to connect with young people who are concerned about the Olympics, win the attention of more young users, and achieve a bumper harvest in both brand volume and sales.

Case details

Brand: Pizza HutBrand owner: Yum ChinaMain agency: Mindshare ChinaMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: Catering FoodMedia Channels: Mobile & APP, Information Feed AdvertisingBudget: 3-4 million

Case Summary

Since the...

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