Campaign details
Brand: Pizza HutBrand owner: Yum! BrandsEntrant company: Mindshare ShanghaiIdea creation: Mindshare ShanghaiMarket: ChinaSector: Restaurants & takeawaysMedia channels: Outdoor, Out-of-home, Point of purchase, In-store, Sales promotion, Social media
Executive summary
Pizza Hut needed to revamp its image to appeal to young diners and tap into China’s night economy phenomenon to drive revenue during a lull period for traditional restaurant trading.
Pizza Hut saw an opportunity to appeal to young people by delivering much-needed comedic relief within its restaurant by creating Pizza Hut’s first ever stand-up comedy restaurant in the...