Pizza Hut: Stand-Up Comedy Restaurant

Hans Shao, Nicholas Short

Pizza Hut, a restaurant chain, launched a campaign in China to appeal to young diners and tap into the night economy phenomenon to drive revenue.

Campaign details

Brand: Pizza HutBrand owner: Yum! BrandsEntrant company: Mindshare ShanghaiIdea creation: Mindshare ShanghaiMarket: ChinaSector: Restaurants & takeawaysMedia channels: Outdoor, Out-of-home, Point of purchase, In-store,...

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