Pizza Hut: Stand-up comedy restaurant

Restaurant chain, Pizza Hut, tapped into the phenomenon of the night economy in China to appeal to young diners and drive revenue during a traditional lull period.

Campaign details

Brand: Pizza HutBrand owner: Yum! ChinaAgency: Mindshare ChinaMarket: China (Mainland)Sector: Restaurants & takeawaysMedia channels: Events & experiential, Point of purchase, in-store, Sales promotion, Social mediaBudget: Up to 500k

Executive...